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</style>

  
  <title>[Urchin7]: Event Tracking</title>

</head>

<body 
    
    >
    
    
    
<h2>
  &nbsp;Event Tracking
</h2>
<div>
  &nbsp;
</div>
<div>
  With Event Tracking it is possible to record user interaction with website elements, such as a Flash website, Flash Movie player, Embedded AJAX page elements, Page gadgets, File downloads, etc.&nbsp;
</div>
<div>
  This is accomplished by attaching the method call (available in urchin.js tracking code) to the particular UI element you want to track.
</div>
<div>
  &nbsp;
</div>
<div>
  <b>Note:</b> All tracked elements should be determined in advance.
</div>
<div>
  <br>
  <i>Event Tracking</i>&nbsp;reporting section is available at the&nbsp;<font face="verdana, arial, helvetica"><font size=2>Content Optimization, containing the following reports:</font></font>
</div>
<div>
  &nbsp;
</div>
<ul>
  <li>
    <font face="verdana, arial, helvetica"><font size=2>Hosts and Pages (<font face="verdana, arial, helvetica"><font size=2>Host|Page vs<font face="verdana, arial, helvetica"><font size=2>&nbsp;Events, Unique Events, Value, Avg.value</font></font></font></font>)</font></font>
  </li>
  <li>
    <font face="verdana, arial, helvetica"><font size=2>Categories (<font face="verdana, arial, helvetica"><font size=2>Category|Action|Label vs Events, Unique Events ("visits with category"), Value<font face="verdana, arial, helvetica"><font size=2>, Avg.value</font></font></font></font>)</font></font>
  </li>
  <li>
    <font face="verdana, arial, helvetica"><font size=2>Actions (Action|Label|Category vs Events, Unique Events (<font face="verdana, arial, helvetica"><font size=2>"visits with category/action"</font></font>), Value<font face="verdana, arial, helvetica"><font size=2>, Avg.value</font></font>)</font></font>
  </li>
  <li>
    <font face="verdana, arial, helvetica"><font size=2>Labels (Label|Action|Category vs Events, Unique Events&nbsp;<font face="verdana, arial, helvetica"><font size=2>(</font><font face="verdana, arial, helvetica"><font size=2>"visits with category/action/label"</font></font><font size=2>)</font></font>, Value<font face="verdana, arial, helvetica"><font size=2>, Avg.value</font></font>)</font></font>
  </li>
  <li>
    Trending (Total Events, Visits with Events)
  </li>
</ul>
<div>
  &nbsp;
</div>
<div>
  &nbsp;
</div>
<div>
  <b>Event Tracking design</b>
</div>
<div>
  &nbsp;
</div>
<div>
  &nbsp;
</div>
<div>
  The design model for Event Tracking is highly flexible, and its use can be extended well beyond the common model of user-triggered events.&nbsp;
</div>
<div>
  &nbsp;
</div>
<div>
  In the process of implementing Event Tracking, every name you supply for categories, actions, and labels appears in the reporting interface. In addition, a category/action pair is treated as a unique element in the report statistics, so consider first how you want your metrics to be calculated for all objects belonging to a similar category.<br>
  &nbsp;
</div>
<div>
  &nbsp;
</div>
<div>
  &nbsp;
</div>
<div>
  &nbsp;
</div>
<div>
  <b>Setting Up Event Tracking</b>
</div>
<div>
  &nbsp;
</div>
<div>
  Ensure website is configured for tracking with urchin.js tracking code. Refer to <a href=https://secure.urchin.com/helpwiki/en/Urchin_Installation_Guide_%28FreeBSD_and_Linux%29 id=vosm title="Install Guide">Install Guide</a>&nbsp;(<b>Using Urchin with UTM Tracking</b> section) for details.
</div>
<div>
  Call the <font face="Courier New">__utmTrackEvent()</font> method in the source code for every element(object) of the website to be tracked with Event Tracking.
</div>
<div>
  &nbsp;
</div>
<div>
  &nbsp;<u><font face="Courier New">__utmTrackEvent()</font> method specification:</u>
</div>
<div>
  &nbsp;
</div>
<div>
  &nbsp;
</div>
<div>
  __utmTrackEvent(cat, action, label, value, page), where
</div>
<div>
  &nbsp;
</div>
<div>
  &nbsp;
</div>
<div>
  cat(category, required) - name for the group of objects to be tracked (e.g.: Video, Audio, etc.)
</div>
<div>
  &nbsp;
</div>
<div>
  action (required) - action is attached to an object and represent the action performed on the object (e.g.: Play, Stop, etc.)
</div>
<div>
  &nbsp;
</div>
<div>
  label (optional) - additional info about the event (e.g.: video's title, result of the action(change view -&gt; satelite), etc)
</div>
<div>
  &nbsp;
</div>
<div>
  value (optional) - numeric value of the action
</div>
<div>
  &nbsp;
</div>
<div>
  page (optional) - web page on which event is occured
</div>
<div>
  &nbsp;
</div>
<div>
  &nbsp;
</div>
<div>
  <u>Example:</u>
</div>
<div>
  &nbsp;
</div>
<div>
  Part of the script for tracking QuickTime "Play" event.
</div>
<div>
  &nbsp;
</div>
<div>
  &lt;a href="javascript:document.movie1.Play();" onClick="__utmTrackEvent('Video','Play','My Video Title');"&gt;Play&lt;/a&gt;&nbsp;
</div>
<div>
  &nbsp;
</div>
<div>
  &nbsp;
</div>
<div>
  &nbsp;
</div>
<br></body>
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